Kusvika parizvino, mazano emunhu oga, pfungwa uye pfungwa dzakagadzirirwa kuti dzive dzakakurumbira uye dzakakurumbira hazvisizvo. Ndezvechokwadi, yakarurama, inofadza uye inodiwa nevatengi chigadzirwa, icho, panguva imwechete, hachina ukama kumusika mukuru . Mutengo weMuvhuro unotengesa, wakavakwa muSweden, muenzaniso wezvenhoroondo yemunharaunda yakakura kusvika pasi rose.
Mutambo wechifananidzi wechidiki
Mhepfenyuro yevarume vasina mari uye yevakadzi Vakasununguka Muvhuro inogona kuonekwa mumigwagwa yemaguta akaoma kupfuura mamwe ose munyika, asi havasi vose vanoziva kuti kutanga kweSwedish brand muna 2000 kwaiva kuvhura kwechitoro chekufuka. Iyi pfungwa yakabva kuna Oiryan Andersson uye Adam Friberg. Kuvhura kwechipiri chechikapu chekutengeserana kwaiva kuguta reStockholm. Vechidiki vanoisa chinangwa chekuita mari, asi kupedza nguva neshamwari mukutsinhana, kuchinjana mari yekufananidzira yezvokupfeka. Imba, iyo yainzi Weekend, yakakurumidza ikazivikanwa, uye apo boka racho rakazadzirwa nemuumbi weLasse, vakomana vakasarudza kutamira pakati peguta guru. Shamba idzva raiva kutanga kwebhizimisi rakakomba. Iye zvino aishanda purogiramu, uye kwete apo Oyriyan kana Adhamu vakange vane nguva yekusununguka, vaitenga zvigaro zvekusingaperi uye zvinyorwa zvitsva nenzira yefashoni yega jeans brands yakanga yava ikozvino yakabatanidzwa nezvinhu zvaive zvichishandiswa. Une dare uye zita idzva - Zuva revhiki.
Asi pane tete iyi tarenda haina kumira. Muna 2004, Sweden yakaroverwa nechisarudzo chekushandura - paCollters Weekday yakaonekwa yekutanga mazana masere nemaviri e jeans asina kujairika. Yaiva yakamanikana, mavara easina kucheneswa uye yakarongedzwa nemari inoshamisa.
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Hazvishamisi kuti mumavhiki maviri mashefu akanga asina chinhu. Zviri pachena kuti vechidiki vaifarira kuedza kwebasa rinonzi Cheap Monday, iro rakavapa iyo itsva yakasiyana-siyana yakasiyana. Kubudirira kwakafuridzirwa shamwari kuti dzigadzire kambani Weekday Brands, umo Oiryan neSanna Alddaks vakatora chirongwa, Friberg - nokuda kwekugadzira, uye Lasse - nokuda kwehutano hwezvehupfumi. Kutengesa uye mifananidzo zvakapiwa Carl Grandin naBjörn Atldaks. Muna 2005, vechidiki vechiSweden vakaona zvipfeko kubva pamusangano wekutanga wekuunganidza. Muna 2008, Cheap Monday Jeans yakava chikamu cheScandinavian mass-market H & M. Kubvira panguva iyoyo, jean yepamusoro yakashongedzerwa, maT-shirts ekutanga nemashizha, demi-msimu uye mashizha ezhizha, majasi neMatombo eMuvhuro Mashoma ave avepo kune vafashisti uye vakadzi vemafashoni pasi rese.
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Mazuva ano zvisingasviki kupfeka
Iyo inozivikanwa yakasvibiswa neMuvhuro logo, inoratidzira dhehenya, inogona kuonekwa zvino pamapatya anowanikwa munzvimbo dzakawanda dzekutengesa. Muna 2009, nzvimbo yegadziri yakatorwa naAnne-Sophie Buck. Kuva mufananidzo wechokwadi weSweden style, akawedzera kuburitsa kwehupfeke dzevechiduku kwete chete nemitambo mitsva ye jeans, asiwo ne-t-shirts, apfeko, ma cardigans, jaketi uye majasi. Anne-Sophie anopa zvakanakira grey, yakasviba yakasviba, yakasimba beige uye bluish mavara. Zvipfeko zvinowanikwa mumutambo uyu zvinoshanda, kuchengetedza kumusoro kwekumusoro.
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Hatigoni kutaura kuti Mari yeMuvhuro isingasviki yakasiyana uye yakasiyana, asi chizivikaniso chekuti chikonzero ndechekuti munhu wacho anofanira kusika munhu, uye basa rekushandisa ndiro kumupa zvinhu zvakanaka.
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