Copywriting uye rewriting

Munyika yanhasi, yakanyudzwa mumvura yeIndaneti, kune nzira dzakawanda dzekuwana kuburikidza nehuwandu hwepasi pose.

Dzivisa zvinotyisa!

Zvinosuruvarisa, makumi manomwe kubva mazana evanhu vari vazhinji makirasi e "miscalculations" ekutsvaga makasinasi chaiwo nekuita mabheji pamari yavo chaiye (yakarongedzwa uye inobhadharwa nevatenzi vemakasitini ivo pachavo) uye, izvo zvinonzi pyramidal zvinopiwa zvekugadzirisa nguva pfupi, zvichibva pamushambadziro wekutengesa uye maitiro ehumwe, ane chinangwa chimwe: kutsvaga mari yakawanda sezvinobvira kune avo vachangobva kuonekwa "vashandi."

Mukurwisana nechekupedzisira kwerenje risingaperi risina maturo, kuora mwoyo uye tariro dzanyengerwa, kunyorwa kwekunyorera nekunyorwazve kunongoita separadhiso oasis, kuzarura nzira dzekutendeseka uye zvachose mvumo yepamutemo muIndaneti nzvimbo .

Uye chii chaizvoizvo musiyano?

Kana iwe wakawana tarenda yemunyori, iwe une mavara ekunyora uye iwe une maitiro akasiyana ekunyora (kutanga kubva mumutemo wakaoma wemutauro wemabhizimisi mabhizimisi uye nenzira inofadza, nenzira yakajeka yokuratidza pfungwa dzako kuitira kuti dzizonzwisiswa nevanhu vose pasina kunze), saka iwe wakangogadzirwa nokuda kwebasa iri.

Kuti unzwisise nzira yekuita mari pakunyora, iwe unoda, pakutanga kwezvose, kuziva kuti yakasiyana sei nekunyorazve. Izvozvo ndezvekushandurwa kwemugadziro mundima, iyo ndeyokutaura zvakajeka mumashoko ako pachako, kana kuti kungoshandura kuguma kwemashoko uye kuitsinhanisa kuitira kuti uwedzere humwe hwahwo, hunotarirwa seperesenti nehurongwa hunorwisana nemararamiro. Zvisinei, mari inoshandiswa pamabasa ekudzorera yakaenzaniswa zvakaderera kana ichienzaniswa nebasa rakafanana rebasa rakaitwa nomunyori wechirangaridzo, sezvo anongorongedzera pfungwa dzake oga munyaya yacho, zvichibva pazivo yakanaka yehurukuro yaanoita.

Mumutanho kune zvakanyatsoratidzwa kugoverana, uko mirairo yekunyorwazve uye kunyorwa kwekunyorwa yakaiswa, uye kusununguka, izvo zviri mukati mavo zvose zviripo, zvinokupawo mukana wekushanda kwepurogiramu yebasa rekusununguka: iwe wakasununguka kutenga zvinyorwa zvekuraira uye unozviita aya mazwi anokutorera iwe, aimbove akabvumirana izvi zvose nemutengi, hongu.

Gadzira uye ubatsire vavakidzani vako!

Copywriting, iyo mari inogona kuwedzerwa uye inokosha zvikuru munyaya yako yebhajheji, yakakosha nokuti ine nzvimbo huru yekufungidzira. Iyo inzira yekugovana nayo nevamwe vanhu, zvichida nokuvapa nerubatsiro rwavanogona kuwana ruzivo uye mhinduro dzemibvunzo yavo yavanoda zvakanyanya. Nyaya dzakawanda, kusanganisira kunyange dzakange dzine mashoko encyclopaedic uye dzakaiswa pamitambo inotungamirira, dzakasikwa nevaya vakasarudza kushanda mumunda we copywriting - basa paInternet, iyo inobvumira kuwana simba risingagoneki risina mubhuku.