Mumakore ekuma1980, Nike akakwanisa kusayina chibvumirano neyekusimudzira nyeredzi yebhasikiti, Michael Jordan, kubudisa sneakers. Iviri yekutanga, iyo mutambi akaisa pamutambo muna 1984, yakanga iri yakasviba uye yakatsvuka, izvo zvakatungamirira kune chinotyisa uye chakanaka che $ 5,000. Zvose nokuti NBA yakanga ine mutemo wakasimba pamusoro pemuviri wehangu. Inofanira kuva nemuchena mutsvuku. Asi kune rumwe rutivi, chiitiko ichi chakatorwa mumaoko ezvigadzirwa uye yakashanda sechimwe chiziviso chechiratidzo.
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Chizvarwa chitsva chezvidzidzo zvemazuva ose uye zvezuva nezuva zvakatanga kubudiswa pasi pezita reNike Air Jordan. Sneakers Air kana Air Jordan - Shanduro yakadai inogona kuwanika pane zvinyorwa zveInternet-Indaneti. Nokufamba kwenguva, vakave vakakurumbira zvikuru pakati pevamwe vemasikirwo emitambo.
Kwemakore anopfuura makumi maviri, maJordani ave aongororwa sehwechecheche zvehupfumi chete, uye muna 2009 chete vakatanga kupfeka mafambi uye ma-hangout. Vokutanga kuisa sneakers mumugwagwa vaive vakakurumbira saRihanna , Kim Kardashian, Jennifer Lopez , Amber Rose. Zvichida yaive yakarongedzerwa zvakanaka yekutengeserana kukurudzira mararamiro kuvanhu, asi hapana ruzivo rwechokwadi pamusoro peizvi. Somugumisiro, kubva muna 2011, vatambi veJordan vane tsika dzakagadzirira vave vachida kutenga vanhu vakawanda.
Mimwe mienzaniso inodzokororwa zvakare mushure memakore. Masangano akadaro anotengeswa nemufananidzo weRetro. Sezvo mutemo, aya ndiwo anonyanya kufarira, akabudirira uye akatengwa sneakers. Semuenzaniso, mumakore makumi matatu nemakumi matatu ekupedzisira Air Jordan III (zvakakosha kuziva kuti vatongi vose vane nhamba yavo chaiyo) yakarangarirwa nezvose zvinenge zvichishandiswa paganda rejovu. Kudzoserazve kwemufananidzo uyu mushure memakumi maviri emakore kwakagadzirisa manzwiro chaiwo.
Pakutanga, kukurudzirwa kwevakadzi vechikwereti veJordani kwakaoma zvikuru kuwana. Dzimwe nguva vasikana vaifanira kutenga ukuru hwevana kuti varambe vachifamba. Kokorodzano yakabudiswa kare isati ya2000 inonyanya kudiwa uye yakave yechokwadi chaiye.
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Pakati pezviitiko zvinoshamisa zvakarongerwa kusunungurwa zvakare, zvakanga zviri mutsvuku weJordani pasi pe nhamba 5. Nokuti kokutanga "aya mashanu" akaendeswa mberi muna 2000.
Asi pakati pemitambo mitsva yakaita kuti tifarire uye kukurukurirana, vaiva Air Jordan Spike 40. Idzi ndidzo dzekutanga dzese-dzakasvibirira jodging shangu dzesimbi dzine zviduku zvezvinhu zvegoridhe zvinoshongedza uye nyeredzi yakasviba.
Nzira yekusiyanisa sei sneakers Jordan kubva kune fake?
Iyo inonyanya kuzivikanwa, iyo yakawanda inobereka iyo nokuda kwebatsiro. Paunotenga chinhu chekutanga kuterera kune zvinyorwa zvose uye logos yezvikanganiso. Pane dzimwe nguva apo chiratidzo chakakurumbira cheJumpmen chakaratidzwa muchiratidziro chegirazi kana pamaoko kwakanga kusina minwe. Zvikanganiso zvakadaro zviri nyore kuona.
Nhamba yemuenzaniso wepakutanga ine nhamba gumi nematanhatu, iyo isiriwo yakaoma kuratidza. Ikoko pachavewo nekusiyana kwehukuru pakati pepakutanga nemano. Muchiitiko chechipiri, girasi yejasi hafu yehupamhi hwehurefu hwakafanana hweshongwe.
Iva nechokwadi chekutarisa unhu. Mune maJordani aya, zvikamu zvichave zvakanaka uye zvakanaka, hauzombofi wakaona maratidzi eti glue, mabhii uye mabhii zvakasimbiswa zvakanaka, izvo zvisingagoni kutaurwa nezvezvinhu zvisingabhadhari. Asi zvakanakisa kutengesa mabhizimusi - izvi zvichakuchengetedza kubva kune zvinhu zvisinganzwisisiki.
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