Mheteti yemitambo yevakadzi kubva kuNike yakasimba yakafanana chaizvo neyevarume vemuenzaniso. Iyo kambani inogara ichiteerera kumitambo yemitambo yekare kusina zvipfeko zvisingadikanwi: ndega mhando dzakasiyana dzinogona kuonekwa kune dzepakutanga nedzimwe sarudzo dzisinganyanyi kudarika. Zvichida izvi ndizvo zvakakosha zvemutambo wemitambo : zvipfeko zvavo zvakajeka, saka zvakagadzirika, zvakagadzirirwa kuitira kuti mukadzi arege kutsauswa kubva pakudzidziswa, kugadzirisa mazamu akasiyana-siyana, mabheji, uye akanzwa akasununguka.
Kubudirira kwemashoko emitambo kunowanzoenderana nemhando ipi yezvokupfeka zvavanotakura: somuenzaniso, pedyo, zvakasikwa kubva pane zvakashata-zvakanyanyisa, chinhu chinogona kuita kuti basa rive rekutambudzwa. Mazuva ano, pane zvinhu zvakasikwa izvo zvakasikwa zvichingofunga nezvemamiriro ehupenyu hwevanhu vanozviratidza ivo mumitambo: munhu wose anoziva kuti panguva yebasa, ganda rinofanira kufema, uye kunze kweiyo pfuma, chigadziko hachifaniri kukanganisa kufamba uye kuva nehutano hwakanaka.
Uyewo kukosha ndehupi ruvara rwejasi: Nike anoedza kuumba mbatya dzine ruvara rwemavara kuitira kuti panguva yekurovedza mutambi wacho haagoni kutarisira chii chingave chine tsvina uye chinyararire pamberi pevamwe. Pachikonzero ichi, kukwanisa kwechigadziko kuoma nokukurumidza mushure mekugeza ndicho chimwe chinhu chinokosha icho kambani iyi yeAmerica inofungisisa.
Zvishoma nezvezvenhoroondo ye Nike
Ikambani yeNaike yakatangwa muna 1964, uye kwemakumi emakumi emakore yakave yakaitwa munyika yose yezvipfeko uye shangu dzemitambo. Izvi hazvirevi chete nezvekubudirira kwehutungamiri hweR PR, asi zvakare pamusoro pekuti michina yaNike inonyatsonaka uye inoitwa pahutano hwepamhizha, nekuti kana zvisina kudaro haikwanise kukwikwidzana mumakwikwi aya emhizha.
Zvichida, kubudirira kwekambani kwakakonzerwa nekuti muvambi wayo ndiye mutambi wemitambo, uyo aiziva chaizvo rudzi rwemapfekete anoshingaira vanhu aidiwa.
Zvinofadza, chokwadi chinobatanidzwa nezita rechiratidzo: kambani yakatumidzwa zita remwarikadzi Nicky, uyo muzvinyorwa zvekare zvechiGiriki aifananidzira kukunda. Kusanzwisisa kwechokwadi ichi kwakatungamirira kukuti vanhu vakatanga kutumidza zita racho sezwi rechiChirungu rokuti "Nike".
Masoja emitambo Nike: Ndeipi nzira yekusarudza?
Mheteti yemitambo Nike yakasiyana-siyana mumakumbo avo, zvisinei kuti vanochengetedza shandisitiri yakagadzikana. Kusarudzwa kwemabhesi emitambo kunogona kuvakirwa kwete kwete pamusana penyaradzo yemunhu oga, asiwo pamusana pezvakanaka.
Saka, vakadzi vane chimiro chakakwana, zviri nani kusimudza chisarudzo chesuruvara rakasununguka nemakumbo marefu akareba, izvo zvinowedzera kuwedzera kukura uye zvishoma. Vakadzi vane miviri yakasvibirira uye yakaonda vanokodzera mienzaniso yakasimba, iyo inomiririra mafomu ekuyamura.
Muchiitiko ichi, kana mamakumbo asina kukwana, ipapo magetsi ekubwinya anokwanisa kukanganisa kutarisa kubva kune kukanganisa.
Uwandu hwebhanhire hahupindi kubudirira kwekuratidzwa kwechimiro, kana jekete refu yakapfeka pamusoro payo, asi kana kupfupiswa kwepfupi kwakaputika, zviri nani kusarudza mhando nemabhanhire mashomanana pabhanhire rakasungirirwa, panzvimbo yekukanda kwepamusoro, nokuti inogona kusimudzira kukanganisa mumimba.
Mitambo yepamberi Nike yevakadzi: zvakasiyana-siyana zvemienzaniso
Nhamba yeNike yakawanda inogadzirwa muhute, uye ichi ndicho chisarudzo chevasikana vanogona. Zvisinei, iyo yakasvibirira yakasvibirira kana yebhuruu inonyanya kusununguka mumasikisi, uye pamwe neizvi, zvinounza zvakasiyana-siyana kumapfekete ako ekufananidzira .
Iyo mikana yakawanda yemitambo yeNike ndeyi:
- Iva Wakasimba.
- Tsirira Fit Yakazaruka Hem.
- Stretch Woven.
- Road Trip.
- Ivai Nesimba Dhiri-Fit Cotton.
- Franchise Akasimudza.
- Money Mesh Pant.
Kuti zvidimbu zvinyorwa zveNike bhandi zvinosanganisira zvinotevera:
- Track Warmup.
- Fastpitch.
- Woven Federation.
Zvose izvi zvinogadzirwa nepolyester uye musanganiswa wezvinhu zvinobvumira ganda kufema. Dzimwe dzadzo dzakasimbiswa kubva pane zvinhu zvakakura zvinotarisirwa kudzidziswa munguva yechando, uye dzimwe dzakagadzirirwa nguva inopisa.
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