Munguva ichangopfuura, fashoni yava mafashoni nekodhi OBEY. Izwi iri rinogona kuwanikwa paT-shirts uye nenguvo dzakashambidzika, pamwe nehombodo dzakawanda dzakasiyana neAteerera zvinyorwa, uye yevhizha rezhizha - caps. Tsamba ina dzakagadzirwa pamusoro pezvinhu ndezita yekambani yakakurumbira yakagadzirwa nemhanzi anozivikanwa. Anobatawo maitiro akajeka uye zita rake ndiShepard Fairy. Anobereka zvipfeko izvi, izvo zvakave zvichizivikanwa nevanhu vese vari mumigwagwa yemigwagwa .
Kuteerera kunorevei?
Izwi iri muchiChirungu rinoshandura "kuteerera, kuzadzisa, kuteerera". Uye chinangwa apa ndechokuti muumbi akafuridzirwa nefirimu, akabudiswa mumakore makumi mapfumbamwe ezana remakore apfuura uye akaritumidza kuti Urarame. Iyo hero yemufirimu uyu yakangoerekana yawana magirazi asingawanzo uye yakatanga kuona nyika sezvairi chaizvo. Izwi rinoratidza kuti vanhu vari kupupurirwa nehupenyu huripo muupenyu hwavo hwemashoko e "kuteerera" kana "kuchinja".
A bit of history - the emergence of the brand
Shepard Fairy uye shamwari dzake dzakashandisa mapepa emapepanhau achiratidza wrestler yakakurumbira, iyo yakamuunza mukurumbira wenyika yose. Zvechokwadi, yakanga isiri pasina kushivirira uye kuedza.
Mumakore makumi mapfumbamwe apfuura, matanda akawanda ane chifananidzo ichocho, vinyl kana kuti yakadhindwa achishandisa mumwe mupikisi, akaonekwa munzvimbo dzakasiyana dzenyika. Ndizvo zvakaitwa nekambani. Uye zvino munhu wose anofarira mafashoni emigwagwa anoziva nezvaShepard Fae.
Caps yekutora kwose
Vanhu vazhinji vakakurumbira vaifarira kugadzirisa kwemuenzi uye zvisikwa zvake zvakatanga kuonekwa pamakonti uye mune zvikamu zvakashambadza. Iyi ndiyo nzira iyo nyika yakaona izvi zvipfeko, uye saka yakave yakakurumbira.
Vechidiki vanoita zvinhu zvakawanda, asi mutsvuku weObey unoyemekedzwa zvikuru, sezvo chinangwa chemugadziri chaingoita kuti hupenyu hwomunhu akapfekedze chiuno chakadaro.
Kugadzirwa kwezvinhu, kusanganisira zvipfeko zvevakadzi veObey, zvinogadzirwa mumugwagwa usina kuchena. Uye avo vanoda nguo dzakadaro vanoti mweya wegwagwa unorarama mauri. Iyi chivako chinoshamisa uye chinoshongedza uye inoramba zvachose mazwi ayo chivharo chisingasviki kupfeka. Nokudaro Kuteerera kwakava chikamu chembatya dzechikwata uye zvinogona kuonekwa kwete munguva yechando chete.
Nzira yekupfeka Obey zvishongo?
Hate dzekuteerera dzichaita dzakakosha muine pamwe nenguvo dzemhando chero ipi zvayo, nokuti zvigadzirwa zvinobudiswa muhukuru hwakawanda. Ikoko kune mienzaniso yeinonaka dzose: yakasviba yakasviba, uye Teerera chiko ne pompon, uye zvimwe zvakawanda zvingasarudzwa.
Vagadziri vekambani vakanyatsogadzirisa mutsara wose wezvipfeko zvepamashini, kuitira kuti varidzi vavo vave vafashoni, asi panguva imwechete vaidziya munguva inotonhora.
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