Mumazuva echando, nguva yekutsvaira kwekunze kwekunze inova chimwe chezvinhu zvakanyanya kukurumidza. Nguo dzakaputika, magasi ehomwe yemakwai uye pasi jekete haigoni kuzvirumbidza nezvakadaro zvakadai sejaketi. Asi ndeupi muenzaniso wokusarudza? Ndeupi mugadziri wandinofanira kuvimba naye? Vasikana vakawanda vanosarudza kunze kwekugadzirwa kwakaitwa nekambani yeAmerica The North Face, iyo yakatangwa muma1960 neveTomkinsons mhuri yemhuri. Sezvo vafudzi vemararamiro aishanda, Douglas nomudzimai wake vakatanga bhizinesi ravo nekutengeswa kwechikepe nemichina yekushanyirwa. Ikambani yavakatumidza mukukudza kwe "North Wall" - imwe yemigwagwa yakaoma yevatasvi vemabhiza, avo vanosarudza kukunda gomo reEiger. Muchitoro cheTomkinsons, unogona kutenga chero chipfeko chinobudiswa nekanakamwe makambani munyika anoona boka iri rezvigadzirwa. Muna 1968, chivigiro chacho chakatengeswa kuna Kenneth Klopp, uyo akasarudza kugadzira iye pachake wekugadzirwa kwechikepe nemichina yekushanyirwa. Ndiyo apo chiratidzo cheThe North Face chikaonekwa, chisina kuchinja nhasi.
Kuchengetedza Technology
Kenneth Klopp, uyo ane ruzivo rwakanyanya rwemabhizimisi, akabva atora kuwedzera kwechikwata. Muma1980, kunze kwematende, mabhegi ekuvata uye masaga, Chikwata cheNorth Face chakatanga kubudisa zvipfeko. Mabiko evarume vekutanga nevakadzi I North North yakawira kune vatengi kuti vateve. Dzakanga dzichipisa kwazvo, sezvo chizoro chakashandisa dha pasi. Zuva jekete The North Face yakava kudada kwekambani. Muenzaniso wega wega wakagadzirirwa kuve wakapfeka mumamiriro ezvinhu akaipisisa zvakasikwa. Ichinoshanduka munyika yose yekunze kunze kwekunze kwakaitika muma1970. Gore Corporation yakagadzira chimwe chinhu chakasiyana-siyana - Gore-Tex membrane. Uku kuwanikwa kwakakwezva kambani yakawanda yevashandi vatsva, imwe yeyo yakava kambani The North Face. Zveshi uye yeAustin jackets North North Face ne membrane Gore-Tex inonyanya kuda nhasi. Makore mashomanana akapfuura mukuunganidzwa kweThe North Face kwaivewo nejekete rinoyevedza, raive richikosheswa nevashanyi vakanyanya.
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Muna 1980, kambani yeNorth Face yakagadzira kubudiswa kwejokoti dzepasi, asi dzaifadzwa nevaya vasina chokuita nemitambo. Uye izvi zvakajeka, nokuti jekesheni yevamwe varume kana yevakadzi inonzi The North Face inova muenzaniso wekujekesa, kunyaradza nekuita. Zvinobatsira zvemupfeko uyu wekunze zvinogona kuonekwa uye zvakagadzirirwa seams, zviyero pamucheto wakadzika, uye kuvapo kwekunze kwepakati nepakati mukati, izvo zvakachengetedzwa zvakachengeteka. Mhembani uye mienzaniso yakawanda inokwezva kwete kwete chete yekugona kwavo kuchengetedza kupisa kwemazuva mazhinji, asiwo nokuda kwekugadzirwa kwavo kusina kunaka. Kunyangwe nehokoni jekete yakasviba The North Face inotarisa nenzira inoshamisa uye yakashamisika .
Kushanda pakusikwa kwekutsva kwekutsvaga, vashandi vekambani yeAmerica vanoita mamiriro ekupedzisira mumakambani emafashoni, izvo zvinoreva kuti musikana wese muNorth Jack jacket haasi kungodzivirirwa kubva kunotonho nemhepo, asiwo anotarisa mafashoni. Anenge mhando dzose dzejekete dzevakadzi dzakanaka pakuumba mavhiriki-mazhizha mifananidzo mumazuva ose.
Zvinhu zvakasikwa, zvigadzirwa zvemhando dzakasiyana-siyana, ruzivo rwakasiyana-siyana, ruzivo, chiedza uye chisarudzo chakakura chemavara - Jokesheni I North Face inogutsa zvinodiwa zvevakadzi vanonyanya kudiwa vemafashoni vasina kugadzirira kupa zvipi zvese pasi pemamiriro ose. Zvinonyanya kukosha kuti kambani yeNorthell inotungamira mutemo wekutengeserana kwenyika. Jackets yakabudiswa nekambani yeAmerica inodhura uye inotengwa.
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