Psychology of advertising

Kutengeswa kwave kwakasimba kwazvo muupenyu hwedu zvokuti pane dzimwe nguva inoratidzika kwatiri kuti yakapera mukati mayo, semunyu mumvura. Uye takadzidza kusatora matanho ekutsvaga anotevera, kuasvibisa pazinga risingazivikanwi. Asi iyo yakawanda yakawanda inoshandiswa pamakambani ekupikisa, anopupurira kune zvakasiyana. Mafungiro ekuona uye kukanganisa kwekutsvaga ndeyekuti inoramba ichinyatsochinja hupenyu hwedu uye zvisarudzo zvedu.

Kushambadzira mumagariro epfungwa

Psychology yekutengeserana yakatanga kuongororwa senzira yekuzvimiririra mumakambani ehupfumi hwepfungwa pakutanga kwezana remakore rapfuura. Parizvino yakave yakanamatira kune rimwe divi rebazi rakashandiswa nesayenzi-inyanzvi yepfungwa, iyo inogona kuve yakataurirwa nehurukuro yakawanda- Isu tose tinoramba tichinyatsodzidza, kuitira kuti tipe mitsva nemitemo mitsva yekuita.

Saka, chii chinokosha chechiitiko ichocho sekutengeserana kubva pakuona kwevanodzidza nezvepfungwa. Mundima iri nyore, inoratidzika seyechokwadi-inogadzirisa vatengi kune zvimwe zviito. Kusarudza chimwe chigadzirwa, haufaniri kunge uchifungidzira kuti ruoko rwako rwakazadzika kwaari zvachose kwete kwete pangozi. Kutengeswa kunoita basa rayo, pasinei nokuti iwe unoda kana kwete. Zvechokwadi, isu tiri kutaura pamusoro pekutengesa kwepamusoro.

Iro psychology yemutengi maererano nekushambadzira iri nyore - isu kazhinji tinoramba kutenda kuti tiri kutungamirirwa. Zvichida mavhidhiyo mazhinji anoita sokuti hatina kukanganisa, asi kushambadzira kwemazuva ano hazvirevi kutora pfungwa. Pane kudaro, vashambadziri vari kutsvaga kiyi ye intuition yedu uye manzwiro ega.

Psychology yekukurudzira mukudhinda

Muhupenyu hwose, isu, imwe nzira kana imwe, nguva yose inonzwa kudiwa kwezvinhu zvakasiyana-siyana uye mabasa. Kukurudzira kune rimwe basa (kwatiri-kutenga) uye rinokurudzira . Tinokurudzira sei?

Chokutanga pane zvose, psychology inokurudzirwa mukushambadzira inowanzotarisana nemuenzaniso wezvinodiwa zvakagadzirwa naAmerica A. Maslow:

Izvo zvinonzwisisika zvinonzwisisika mumagariro evanhu zvekutengeserana kwevanhu ndeye kuzivisa kwehutano hwepamusoro. Munenge mhando dzose dzekukurudzira dzinoitwa mukati maro, dzimwe nguva-kuratidzira rutivi rwaro rwusina kunaka.

Asi kwete nguva dzose zvinokurudzira zviri pachena. Saka, somuenzaniso, kushambadzira kwehushuwarisi hakugoni kushandisa chido chekuchengeteka, asi mufananidzo wekucherechedza munzanga kana chido chekuzviziva. Kutsvaga kwakakosha (kushanda) kukurudzira chimwe chezvinetso zvekudzidza kushambadzira mune zvepfungwa.

Kutarisa maonero ekutsvaga

Kunze kwekutengeserana kwakabuda kwenguva yakareba, uye nzira dzekuita kwayo kwatiri dzinozivikanwa zvakare. Vashambadziri vanoziva kuti tinoona zviri pachena nezvema 83% emashoko, uye yeuka kaviri. Usafunga kuti izvi makumi mana kubva muzana ndivo vanosarudza. Nyanzvi dzinyanzvi dzinoziva inyanzvi yepfungwa yekuona kwekuparidzira kunze, uye kushandisa zvose zvingaita kuitira kuti tifunge chete chinhu chinokosha zvikuru. Psychology yekutengeserana kunze (pano iwe unogona kusanganisira kuparidzira paIndaneti uye kudhinda) ndeyokuti masangano anogara akasununguka anowedzera nezvikamu zvakasiyana-siyana (mifananidzo, zvinyorwa, nezvimwewo). Chinokosha chemashoko tinongotarisa tichingoona pamusoro pechifananidzo, mukona wekona. Mhinduro uye mhedziso zviri nani zvinonzwisiswa pasi apa kana kune kodzero yemubvunzo mukuru. Zvisarudzo zvose zvemavara uye maonero epakati zvakakosha (inotangira inoonekwa pamberi pekare), uye uropi hwedu hunoona zvinhu zvakakura uye zvakajeka zvechifananidzo chinokurumidza kupfuura vaduku. Zvisinei, iyo yekupedzisira hainawo kuramba isina hanya, iyo inongoratidzwa "inogadziriswa" pachidimbu chisingazivikanwi. Mune maonero anoonekwa, chirevo chepfungwa chinoratidzwa kwatiri zvakajeka - kusarudza kurema kwayo, boldface, kupenya kwemavara kana kujekesa.

Psychology yekutengesera paTV

Kutengeswa paTV kutarisana nechimwe chezvinhu zvinodhura-zvakasiyana-siyana zvakashambadzira kunze, zvine zvigaro zvakawanda. Mufananidzo wacho unogona kuitika mumagetsi, ruzha runowanikwa pakuona maonero. Mukuwedzera, mutengesi anosarudza nguva yekutsvaga kune vatengi vanogona. Saka, pakati pebhora rinowanikwa iwe unogona kubudirira kutengesa doro, uye pakati pevakadzikadzi-tsvina yemakishi. Usakanganwa kuti kutengeserana paTV, hationi chete panguva dzekutengeserana: logos panguva yekuendesa screensaver, mazita emhando dzakasiyana-siyana mumabhaisikopo uye zvikamu - zvekupedzisira, sekutonga, kwete chiitiko.

Basa rinokosha rinotambidzwa nehuwandu hwekutengeserana. Vhidhiyo yemavhidhiyo inoguma kweminiti, asi nyanzvi dzinomiririra kuti isu takagadzirira kubvuma kusingaenzanisi maererano nehuwandu hwekutengesa. Chiratidziro chidiki, chinosimba kana kuti mafirimu akanaka aine maminetsi maviri, akaonekwa sechinhu chiduku chefirimu chichava nekudzika mupfungwa mupfungwa.

Hazvina mhosva kuti iwe unowanzotambudzwa sei nekushambadzira, edza kugamuchira chokwadi chokuti kuvapo kwayo uye chinetso hachidziviriki. Kufanana nekufambisa kunotungamirira kukuti kushambadzira kunowedzera kufadza.