Ungaziva sei nezvehupenyu hweApple California kambasi uye zvakavanzika zvebasa rekambani, kana iwe hausi mushandi? Magazini yeVogue yakapa vatsiki mukana wekudzidza pamusoro pegurukota rekare rekare guru nekuda kwekukurukurirana naJoni Ive. Mutungamiri mukuru wekugadzirisa akataura mumamiriro ezvinhu asina kufanira naNaomi Campbell, achitaura zvakavanzika zveApple uye kuti Steve Jobs ndiani.
First iPhone
Mubvunzo wekutanga, wakabvunzwa na supermodel Aivu, unofunga nezve iPhone yekutanga uye yakagadzirwa. Pakati pevashandi pane runyerekupe kuti muumbi wacho ainetseka zvikuru pamusoro pokusunungurwa kwekutanga rokutanga raakarara pane fekitari pasi. Ikoko Joni Ive akangoti:
"Iwe haugoni kubereka chigadzirwa uye hauzivi maikirwo emakambani ekugadzira. Ndakapedza nguva yakawanda pachigadzirwa panguva yekutanga. Muumbi wacho haagadziri ruzivo rwake kungova kunze kwemagetsi data! "
Wakapedza usiku here kana kwete? Haana kumbopindura mubvunzo uyu, asi achitonga nekushingaira kwake kwepenzi kwebasa, izvi zvinogona kunge zvakaitika.
Zvinyorwa zveApple
Munhu wose akambotarisana nenhau dzekugadzirwa kwezvinhu anoziva nezvemasungano akaoma uye zvakavanzika. Zvakaoma kuzvicherechedza here? Muumbi anotaura kuti haanzwi achinetseka uye haaoni chinetso mukuchengeta zvakavanzika zvakavanzika:
"Handioni dambudziko mukuchengetedza zvakavanzika panguva yebasa rekushanda. Zvinowanzoitika kwandiri kuti ndisapfurikidza nekugadzira nekugadzira nzira yekukurukurirana. Mhando yemafungiro yakaoma zvikuru uye inokuvadza, saka unoda kuchenjerera nayo, zvidzivirire kubva kutsoropodza kusati kwasvika. Iwe unofanirwa kuzviratidza kana zvinhu zvose zvagadzirira, uye iwe unonyatsoziva hutano hwechigadzirwa. "
Nezvekuzivikanwa kwaSteve Jobs
Munhu weunyanzvi-anofunga Steve Jobs kwenguva yakareba haazopa zororo kune vakawanda vanotanga-tanga uye vanorota. Maererano naAiv, akatarisa pamwe nemusiki weApple munyika yose zvakaenzana, akareurura zvakafanana nehupenyu hwehupenyu:
"Uyu ndiye munhu akandidzidzisa kufunga kunze kwebhokisi, achienda mberi kwemiganhu yemagariro. Akange asiri mutungamiriri kwandiri, asiwo shamwari yepedyo. Steve akanga asingatyi kupikisa uye kurota, ndizvo zvatinoda kubva kuvashandi veApple. Uye kare, uye zvino, kuburikidza nekuunganidza vanhu vatsva, tinoda kuwona marongerwo emitemo pedyo nesu, kushingaira. "
Zvinoshamisika kuti kambani inokosha kwete chete kuwedzera kwe "ropa idzva", asiwo kutarisira nguva yekare, kupa mabhonasi uye nhengo dzakasimba. Muboka revakagadziri kune vashandi makumi masere nevasere, hazvina musoro kuti vasvike kune "vakasarudzwa", vanoshanda vari voga mu laboratori yeC Cupertino muchivande. Uye, maererano nevashandi, vanonzwisisana nehafu yezwi.
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Cherechedza kuti Vogue haana kubvumirana nemaune pamusangano naJoni Ive. Muna May 2018, iyo Museum of Design inovhurwa muLondon, apo mabasa aAlzey achaiswa pasi pekuchengetedzwa kweAiv uye huwandu hwekugadzirisa huchaendeswa.