The Best Books on Marketing

Zvinosuruvarisa, zvakaoma kuwana bhuku rakanaka raizoreva bhizinesi. Anenge mumiriri webhizimisi wese kana asingabudiriri anoda kunyora bhuku rekuti ungava sei bhizinesi kana chimwe chinhu chakadai.

Mabhuku akakurumbira ekudhinda akapedza muedzo wenguva uye akabatsira makambani mazhinji kuvaka chirevo chebhizimisi ravo. Kune nhamba huru yevanhu vanobudirira, mabhuku aya mapepa.

Mabhuku emazuva ano nezvekutengeswa

1. Kotler F., Cartagia H., Setevan A. Marketing 3.0: kubva kune zvigadzirwa nevatengi nekuwedzera-kumweya wemunhu. - M.: Eksmo, 2011. Bhuku rino rinotaura nezvezvinhu zvakawanda zvekutengeserana, pamwe nekubatana nebasa revanyanzvi vanovandudza kushambadzira kwemazuva ano. Mukuwedzera, bhuku racho rine mienzaniso inotsigira chiito chekushandisa itsva.
2. Osterwalder A., ​​Pinje I. Kuvakwa kwemufananidzo webhizimisi: bhuku rekutsvaga nevekudzidzira . - M.: Alpina Pablisher, Skolkovo, 2012. Iri bhuku idzva pakushambadzira rinokurudzira nzira yemazuva ano, iyo inobva pakunzwisisa kwekutengesa uye basa rayo. Vanyori vanoona bhizimisi "model" kubva kumutengesi ".

Iko mabhuku akakurumbira pamakambani ekutengesa

1. Rendi Gage "Ungagadzira sei mari yakawanda yemari yemari . " Bhuku rinotaurira kuti ungaita sei mukutengeserana kwekutengesa, kusarudza kambani uye zvaunoda kuita kuitira kuti ubudirire.
2. John Milton Fogg "Greatest Networker Munyika" . Bhuku rino rinotaura nyaya chaiye mumugwagwa webhizimisi kubudirira.

Mabhuku anozivikanwa pamushambadzi

1. Yau Nathan "Unyanzvi hwokuratidzira mubhizimisi . Nzira yekupa ruzivo rwakakomba nemifananidzo yakajeka. " Thanks maonero ekuona mauri kufunga nezvazvo anogona nyore kusarudza ruzivo rwuripo uye kuratidza pfungwa dzako nenzira yakarurama uye nechivimbo.
2. Jackson "Inside Intel . Nhoroondo yekambani yakaita shanduko yekugadzirwa kwekwenyika yezana remakore rechi20. " Munyori webhuku akaongorora nhamba yakawanda yezvinyorwa uye zvinyorwa zvekuumba bhuku pamusoro pekubudirira kweIntel.
3. Peters Tom "Wow! -projects . Nzira yekushandura chero basa ripi neripi rinoitwa. " Bhuku iri pakushambadza rinoonekwa sekanakisisa pakupera kwa2013. Imwe mumiririri anozivikanwa anokupa 50 mazano asinganzwisisiki ayo achabatsira kuchinja pfungwa ipi neipi inobatsira pakuita basa rinoshanda. Zvichava zvakanaka kuverenga bhuku racho kwete chete kune vashandi vemabhizimisi, asi kune vanhu vanoda kuchinja basa ravo rechiitiko.