Nhoroondo yekodhi Lacoste yakadzokera kure kure 1926, apo muchengeti anozivikanwa wechiFrench tennis Rene Lacoste pachake akaita shati ine micheka shoma. Iyo shati yakanga yakagadzirwa nemashonga, uye yakanga iri nyore chaizvo kutamba tennis munguva yechando chezhizha. Panguva iyoyo, ndiyo yaiva yekutanga yemitambo yakabudiswa yemitambo yakashinga. Chii chinoshamisa, saka muFrance mumafashoni chaingova nguo chete nemishonga refu, uye mutevedzo mutsva wehembe risina maoko yakanga yakasiyana zvakasiyana nemidziyo yepanyama yeFrench.
Nhasi, chikwata cheLacoste chimwe chezvinhu zvakakurumbira zvemazuva ano zvemitambo. Zvipfeko zvevakadzikadzi Lacoste inowanikwa munyika dzinopfuura 110 pasi rose. Mumwe anogona kutaura nokutenderera kuti zvipfeko zvemitambo kubva muItaly brand Lacoste zvinotarisa kuongorora nzira inoshanda yehupenyu. Iyo yakagadzirwa nepamusoro-soro inongova 100% cotton, uye kwete inokuvadza yakagadzirwa mafivha. Mukuwedzera, chigadziko hachikwanisi zvachose, uye unonzwa wakasununguka mukati maro, chero nguva yegore. Nguruve yakagadzirwa nemucheka ndiro chiratidzo chekutamba mitambo. Nokuti ndiani mutambi wechiFrench anozivikanwa uye mutambi wemutambo René Lacoste ainzi "nyanga".
Womenswear Lacoste
Iko yekutanga yekuunganidzwa kweT-shirts dzevakadzi vakadzi Lakost vakaonekwa makore makumi masere akapfuura, kure ne1933. Iko kuunganidzwa kwaionekwa nemhando dzakasununguka dze shorts uye shati dzisina maoko. Sezvo panguva iyoyo, pane zvigadzirwa zvakasunungurwa paive nemufananidzo wakavezwa wehombe yegorosi. Nokufamba kwenguva, mararamiro emitambo anowedzera kuwedzera mararamiro ayo, kutanga mitsara miviri isina kujairika uye yakasikwa, magirazi, maziso uye kunyanya mabhiza madzimai Lacoste. Uye pamagumo ezana remakore rapfuura, chiedza chakashandurwa kuva rudzi rwechiratidzo chekuchinja mune zvemitambo.
Pari zvino, michina yeLacoste yevakadzi yakakurumbira kwete chete nokuda kwekugadzirwa kwepakutanga, asiwo nehutano hwavo hwakanaka. Vakadzi veLacoste jekete vanoita sechitsva kwenguva yakareba, kunze kwekuti vakanyatsonaka uye vanogona, uye havasi pasi pekuchinja kwefashoni. Vagadziri vane ruzivo Lakost vanoedza nguva dzose kugadzira mienzaniso mitsva uye yakakwana uye vari kushanda pakuvandudzirwa kwemichina yekugadzirwa kwezvinhu zvose zvekugadzirwa kwezvigadzirwa zvemagetsi.
Kubva muna 2001 Christopher Lahmer ave mutungamiriri mukuru wefashoni brand. Yakanga iri shure kwekumusoro kwekambani yakapfuurira mumaoko ake kuti mapatya emadzimai eLacoste akatanga kusiyana nenzira yakanatswa uye yakanaka, pasinei nokuti maitiro emazuva ano eCoostost achiri kushanda uye anobatsira. Mushure mezvose, zvemitambo yevakadzi Lacoste ndiyo nzira yakanakisisa yekutamba mitambo nemasokisi muupenyu hwezuva nezuva. Chikwata chegorozi uye maziso kubva pane zita rinozivikanwa zvichakubatsira iwe kugadzira iwe pachako wakasiyana nevamwe uye iwe pachako.
Lacoste mbatya dzinounganidza mumusika uye muzhizha 2013
Mutsva 2013, brand Lacoste inokupa mienzaniso yakaitwa mumutambo wemazuva ano. Uyewo, mitambo uye vakadzi vanoshingaira vemafashoni vachawana hutano hwakasiyana-siyana hwemapfekete ezvigadzirwa zvevakadzi. Mumusangano wekupedzisira-ichando waisanganisira zviduku zviduku zvakasiyana-siyana, zvakakura T-shirts, blazers uye, zvechokwadi, shirts polo shirts. Zvipfeko zvekutsva patsva zvinongororwa chete nezvinhu zvakakwirira zvepamusoro, kucherechedza tsika dzakanakisisa dzinowanikwa mune fashoni brand. Muchikamu chakafanana, zvakanyanya kuchena, zvitsvuku uye machena machena. Shanduro kubva kuLacoste - inoshanda, kukwanisa uye chicci chic!
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