Zvakaoma kutaura kuti Internet yakashandura hupenyu hwedu zvikuru. Iye zvino tinogona kuwana ruzivo rwakakosha chero nguva, taurirana pasina zviremera kubva kune imwe nyika munyika uye kunyange kutowana pasina kubva kumba. Ichi chinyorwa chichatarisa pamhando yebasa iri pamba, sa copywriting, kureva, kunyora nyaya pamusoro pehurukuro chaiyo nekuzvitengesa.
The Basics of Copywriting
Inogona kunyatsotaurirwa kuti unyanzvi hwekutanga hwekunyorwa kwatinowana apo tiri kuchikoro, kunyora pane imwe nyaya kana kugoverana maonero ebasa ratinoverenga. Ichi ndicho chikonzero chemhinduro kumubvunzo wekuti ungadzidze sei kunyorwa uye kunyorwa kupi-iwe unongoda kutaura zvakajeka pfungwa dzako dzine chokuita nedzimwe nyaya.
Zvinyorwa zvekopwriting zvakare zvinosanganisira kunyora nekuverenga. Chimbofungidzira, magwaro ako achaverengwa nevanhu vakasiyana, uye kunyange kana zvisati zviri zvose, asi vazhinji venyu muchaona zvikanganiso zvakapinda mukati, izvo zvichange zvichinyangadza manzwiro ezvinyorwa uye zvigadziriswa zvinowanikwa.
Zvakakoshawo kuunganidza uye kuongorora ruzivo, nokuti hausi nguva dzose mukana wekunyora pane zvidzidzo zvakajairika uye zvinonakidza, nokukurumidza kana kuti gare gare mutengi achakutarisa kwauri nokuda kwemashoko pamusoro pechechi, uye kunyange iwe uri musikana akaoma uye usingazivi zvachose zvaanoita, izvi hazvifaniri kunge zvakakosha zvikuru.
Usaita pasina ruzivo rwezvakakosha zvekushanda pamwe nemakombiyuta, text editors neInternet. Izvi, chokwadi, zvinouya nemuzviitiko, asi zvakakosha kudzidza pakarepo kutsvaga ruzivo uye kunyatsogadzirisa zvinhu.
Pano unogona kuwedzera nguva nekugombedzerwa paunenge uchiraira mairairo. Mazuva ekupedzisira ayo mutengi anogadzirisa kuchengetedza anokosha zvikuru, ichi ndicho chimwe chezviratidzo zvikuru zvehutano hwemukopi wacho uye chivimbo chekurumbira wakanaka.
Copywriting mitemo
Mutemo mukuru ndewekunyora magwaro kuvanhu, ndiko kuti, izvo zviri nyore kuverenga uye zvinonakidza kuverenga. Kuita izvi hakusi kwakaoma, iwe unongoda kufunga nezvezvinhu zvekucherechedza nekushandisa zvakavanzika zvikuru zvekunyora:
- taurirai muverengi mumashoko ake nerubatsiro rwemashure;
- Usashungurudza muverengi nemashoko akareba kwazvo, edza kuisa zvakakosha uye kufadza pakutanga;
- kufarira muverengi, achimuratidza kubatsirwa kwaachazogamuchira kana akaverenga nyaya yacho kusvikira pakupedzisira;
- kugadzirisa muverengi, achishandisa mienzaniso mhenyu uye chokwadi;
- Usaita kuti muverengi ashamiswe nekushandiswa kusina kukodzera kwemashoko makuru, izvi zvichabvisa zvachose basa rako;
- funga nezvevadzvinyiriri vateereri uye zvakananga zvenzvimbo yauri kunyora.
Mitemo ye copywriting
Kunyora uko kunyora pachako ndiko kunyora kwechikamu chehurukuro chaiyo, zvichienderana nezvakataurwa, zvinoparadzanisa mhando dzakasiyana.
- Semuenzaniso, kuparidzira kunyorwa , izvo zvinyorwa zvayo ndezvokuumba kudengisa kutsanangurwa kwezvinhu kana mabasa.
- Kutaura - kunyora magwaro anonakidza uye asingakanganwiki kuti ataure nevateereri.
- Kwenyanzvi hwekunyorwa kwekodzero - kusimbiswa kwemagwaro akasiyana-siyana evashandisi (mirairo, mitemo yekushanda, nezvimwewo).
- Web-copywriting - magwaro ekunyora kwemasayiti, chinangwa chikuru chekuti, sekutonga, kufarira uye kugumbura mushanyi.
- Seo-copywriting - kusikwa kwemashoko ane keywords, yakagadzirirwa kutsvaga
zvirongwa. - Uyewo kunyoresa kunosanganisira kushandura nekunyorazve . Asi pano zvakakosha kuyeuka kuti copywriting yakasiyana sei nekunyorwa zvakare. Yokutanga ndiyo kusikwa kwezvinyorwa zvekunyora, asi wechipiri kungova kudzokorora kweshoko rakanaka. Izvi hazvirevi kuti munyori wechirwere haagoni kushandisa zvinyorwa zvakasiyana-siyana, kungofanana nezvose zvaanoda kufungisisa uye kurondedzera kunzwisisa kwake.
Saka, ichi ndicho chinyorwa chinokosha pamusoro pekodwriting. Kutanga kwakanaka kwomukopi wekutanga kunogona kuva nehuwandu hwekugoverana kwemashoko, apo iwe unogona kuwana zvose mirairo uye kutengesa nyaya dzakagadzirirwa.